Favn København - artdirection & design

Artdirection Re-branding

With the wish of rebranding her existing brand Mïzzu, Louiza contacted me and we started a journey, working on a new brand dna. By answering questions about the company, creating moodbaords, definition of goals, target groups, a hands on workshop and inspration we drew the framework for her company favn København, that launched 2020.

The brand got a new name - the danish word for “in my arms”, a new logo and together with that a brand booklet as guide for further decisions. Louiza build a strong brand - a sustainable danish interior and clothing brand for babies and their families. Favn København is an aesthetic fusion of danish design combined with moroccan influences - and close to nature both in aethetics and material.